How Payscale got 12x the Pipeline with ¼ of the Sales Effort They Contracted for with Lift AI

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By Lise Reddick, VP Product at Lift AI

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Anonymous Visitor Impact

Using Lift AI, Payscale uncovered 54% of their pipeline from completely anonymous visitors not matched with their 6sense accounts.
Targeting high intent visitors across the website, resulted in a 9x increase in Drift conversion rate compared to their previous page-based targeting approach.
It also found the “needle in the haystack” of visitors—just 1.73% of total visitors (48,000 of 2.7M) who were anonymous, and scored as high intent by Lift AI—produced 27.6% of total pipeline.
Now fully built out, Lift AI delivered in the most recent quarter:
- 10x the opportunities
- 12x the pipeline
- 4x the promised sales efficiency required to hit top tier of SLA agreement (from 13% to 57% of BDR leads converted into pipeline)

Adding Lift AI’s individual buyer intent scores to 6sense Account Stages led to much smaller, higher converting segments.

This resulted in Sales reps spending valuable time engaging with sales-ready visitors (increasing from 13% to 57% of BDR leads converted into pipeline)

The highest performing segment went from 151,475 visitors converting at 0.53% to 2,307 visitors converting at 10.64% – a 19x impact and game-changer for sales efficiency & prioritization.

6sense Stage	Visitors (Before Lift AI)	Lead Conversions (Before Lift AI )	Visitors (After Lift AI)	Lead Conversions (After Lift AI)
6sense – Target	283,658	0.31%	85,560	0.41%
6sense – Awareness	164,993	0.34%	57,846	0.44%
6sense – Consideration	687,470	0.31%	210,935	0.49%
6sense – Decision	265,111	0.50%	92,574	0.92%
6sense – Purchase	151,475	0.53%	44,771	2.14%

6sense Purchase & Lift AI Low Intent	67,516	0.13%	18,258	0.97%
6sense Purchase & Lift AI Mid Intent	78,920	0.69%	24,207	2.22%
6sense Purchase & Lift AI High Intent	5,039	3.39%	2,307	10.64%

Want to see results like Payscale for your business? Request your free 30 day Proof of Concept today (for qualified accounts only).

Want to see this case study as an infographic? Check out the bottom of this article.

Using Lift AI, Payscale uncovered 54% of their pipeline from completely anonymous visitors not matched with their 6sense accounts.
Targeting high intent visitors across the website, resulted in a 9x increase in Drift conversion rate compared to their previous page-based targeting approach.
It also found the “needle in the haystack” of visitors—just 1.73% of total visitors (48,000 of 2.7M) who were anonymous, and scored as high intent by Lift AI—produced 27.6% of total pipeline.
Now fully built out, Lift AI delivered in the most recent quarter:
- 10x the opportunities
- 12x the pipeline
- 4x the promised sales efficiency required to hit top tier of SLA agreement (from 13% to 57% of BDR leads converted into pipeline)

Adding Lift AI’s individual buyer intent scores to 6sense Account Stages led to much smaller, higher converting segments.

This resulted in Sales reps spending valuable time engaging with sales-ready visitors (increasing from 13% to 57% of BDR leads converted into pipeline)

The highest performing segment went from 151,475 visitors converting at 0.53% to 2,307 visitors converting at 10.64% – a 19x impact and game-changer for sales efficiency & prioritization.

6sense Stage	Visitors (Before Lift AI)	Lead Conversions (Before Lift AI )	Visitors (After Lift AI)	Lead Conversions (After Lift AI)
6sense – Target	283,658	0.31%	85,560	0.41%
6sense – Awareness	164,993	0.34%	57,846	0.44%
6sense – Consideration	687,470	0.31%	210,935	0.49%
6sense – Decision	265,111	0.50%	92,574	0.92%
6sense – Purchase	151,475	0.53%	44,771	2.14%

6sense Purchase & Lift AI Low Intent	67,516	0.13%	18,258	0.97%
6sense Purchase & Lift AI Mid Intent	78,920	0.69%	24,207	2.22%
6sense Purchase & Lift AI High Intent	5,039	3.39%	2,307	10.64%