Did you know that despite spending 25.4% of their marketing budget on technology, companies are only using 33% of their tech stack, according to a 2023 Gartner survey?
This gap not only shows the struggle organizations face to gain the most insights from their tools, but illustrates the wasted time, effort, and financial investment in these tools.
From CRMs to ABM platforms and live chat software, companies have no shortage of solutions to increase conversion rates and shorten sales cycles.
But there’s a reason many of these tools are collecting digital dust on the shelf.
They either don’t provide compelling results, or are too slow and complex to use optimally and get team buy-in.
They’re also typically using fragmented data, biased assumptions, and delayed or vanity buyer intent signals which causes lost opportunities, wasted resources, and lower conversion rates.
But imagine if you could add just one layer of intelligence to your tool set to suddenly extract fast, real results from them?
That’s the promise of real-time behavioral buyer intent - something which can only be calculated accurately on your website.
In fact, adopting a behavioral view of website buyer intent is the simple change you can make that's a game-changer for your sales and marketing tools and teams.
It Works Well With Tools Because It Works Well On Its Own
At Lift AI, we’ve created a solution that not only interprets website visitor intent with proven accuracy, but does so without requiring any other data (including account ID reveal), meaning it works with completely anonymous website visitors.
In fact, anonymous visitors represent the majority of your website’s revenue opportunities right now - and here’s the proof.
- Chronus: Generated 85% of their new pipeline from the 73% of web visitors who were anonymous.
- Boomi: 58% of their pipeline came from 77% of web visitors who were anonymous.
- Payscale: 54% of their website leads came from 72% of web visitors who were anonymous.
- Intelex: 56% of opportunities originated from anonymous visitors, boosting sales efficiency by 4x.
So on its own, Lift AI is a game-changer for capturing the untapped, often ignored or overlooked anonymous visitor opportunity.
However, Lift AI also integrates with your existing tools to help you use them to their full potential - which complements every marketing and sales tactic at your disposal including those that rely on known or ID revealed visitors.
This allows marketing and sales teams to nurture and optimize the on-page experience for visitors in real-time, engage the likely buyers in real-time, remarket to them immediately after visiting, or prioritize follow-up with them within minutes of leaving the website.
Let’s unpack exactly how this behavioral buyer intent could be the missing piece your tools need to fulfill their promise, get team buy-in, provide ROI, and generate meaningful results.
What is “Behavioral Buyer Intent” and How Does It Integrate With Tech Stacks?
Lift AI is a machine learning technology that scores the buyer intent of website visitors in real-time based on their micro behaviors. It’s pre-trained on billions of data points including millions of sales transactions to accurately understand what behaviors typically lead to conversion, and which don’t.
To seamlessly integrate Lift AI into your existing tools, you can use one of three simple methods. Each option is designed to optimize audience targeting and improve the effectiveness of your sales and marketing efforts.
- URL Query Parameter: Lift AI can parse the score as a query parameter into the URL of any page, so technologies that can build audience conditions on a URL can use Lift AI intent scores (for example, Unbounce pop-ups).
- 1st Party Cookie: Lift AI also parses the score in a first party cookie named vs_conv_ai so any tools that can read cookies can build audience conditions on a cookie can use Lift AI intent score (for example, Google Display Network Remarketing).
- API Integrations: Lift AI also has pre-built integrations into Google Analytics, Drift conversational marketing, and Salesloft alongside flexible APIs that enable us to push scores to many other platforms.
The best part? Lift AI's machine-scoring model is ready to go out of the box and does not require any personalized training to your own website. The model is already pre-trained to predict buyer intent accurately on its own, and uses a smart “classification” engine to determine what each page of your website is and its purpose, without any manual input.
#1 Optimize Each Visitor's On-Page Experience With CRO Tools
Your website isn’t a one-size-fits-all experience—so why should your CRO tools treat it that way?
By integrating Lift AI with your Conversion Rate Optimization tools like VWO or Mutiny, you can personalize on-page experiences in real time, influencing visitors to take the next step in the sales journey.
Lift AI analyzes visitor behavior and assigns an intent score that your CRO tools can use to dynamically adjust content to deliver different messaging to visitors based on their intent level.
Here are three ways you can use Lift AI's intent score to provide more targeted personalization:
1. Dynamic Calls to Action (CTAs)
Your CTAs should meet visitors where they are in their buyer journey. By tailoring your CTAs based on real-time behavioral insights, you can guide each visitor toward the next step that makes the most sense for them, whether they’re ready to buy or just starting to research.
- High Intent Visitors: For visitors with a high intent score, display conversion-oriented CTAs like "Get Started Now" or "Claim Your Free Trial." These visitors are likely further along in their buyer journey and ready to take action.
- Medium Intent Visitors: Present CTAs that align with their evaluation phase, like "View Pricing" or "Explore Features." These visitors are still considering their options and may need more information before committing.
- Low Intent Visitors: Guide these visitors with educational CTAs like "Learn More" or "Compare Options." They may be at the top of the funnel, gathering information about potential solutions.
Example Result:
RealVNC used Lift AI scores in their VWO personalization tool to adjust the CTA buttons to each visitor’s intent level in real-time, netting a 10% increase in self-serve revenue.
2. Tailored Content
The content you deliver needs to resonate with where each visitor stands in their decision-making process. With Lift AI’s intent scores, you can serve content that speaks directly to visitors' current needs.
- High Intent Visitors: Show case studies, testimonials, or detailed product demos that reinforce their decision to purchase. These visitors are looking for confirmation that your product is the right choice.
- Medium Intent Visitors: Offer in-depth guides, product comparisons, or FAQs that help them evaluate your product against competitors. This content helps to answer their specific questions and address any remaining concerns.
- Low Intent Visitors: Provide blog posts, explainer videos, or overview pages that explain your product's value proposition. This helps to build awareness and educate them about your offerings.
3. Personalized Pop-Ups
Pop-ups can be powerful engagement tools, but only when they’re relevant to the visitor’s intent. Think of how many times you've visited a new website and immediately see a discount offer pop-up that you're not ready to consider.
With Lift AI’s intent scores, you can deploy pop-ups that resonate with each visitor’s needs, offering the right prompt at the right time to drive them toward conversion.
- High Intent Visitors: Trigger pop-ups with limited-time offers or direct invitations to connect with sales for a demo. Since these visitors are close to converting, a well-timed nudge can be very effective.
- Medium Intent Visitors: Use pop-ups to offer downloadable resources like whitepapers or buying guides that help them in their decision-making process.
- Low Intent Visitors: Show pop-ups that encourage them to subscribe to a newsletter or watch an introductory video, helping to nurture their interest over time.
Example Result:
RealVNC used Lift AI scores in their Unbounce pop-ups to achieve a 94% increase in Click-Through-Rate.
#2 Engage Buyers in Real-Time Directly With Conversational Marketing
No matter what tools you use, timing is everything when it comes to turning website visitors into leads or customers.
When a visitor is showing high intent and they're actively on your website, it's the best time to engage with them while their interest is at its peak.
Any experienced salesperson will tell you that the moment the customer leaves your store (or website), the probability of converting them plummets.
With Lift AI’s real-time intent scores you can take your conversational marketing tools like Drift, Hubspot, Intercom, or Qualified to the next level by starting conversations at the exact right time, and customizing the messaging to the exact level of intent of that visitor.
This is especially important when up to 50% of sales go to the first company to respond to customers in a deal.
Here’s how you can use Lift AI’s intent score to supercharge your conversational marketing:
Prioritize High Intent Visitors - Roll Out the Red Carpet
Lift AI’s ability to identify high intent visitors allows your sales team to prioritize these leads for immediate engagement.
Talking to these visitors when their interest is at its peak can increase your chances of conversion.
As these visitors represent the highest chance of conversion, it’s in your best interest to “roll out the red carpet” for them - which typically means leveraging your live sales resources who have higher selling power than automated tactics such as chatbots.
Setting up a playbook that connects any available live agent to high intent visitors during business/operating hours is a strong starting point.
Qualify or Escalate Medium Intent Visitors
Visitors with medium intent are still evaluating their options. By tailoring your chat playbooks to offer helpful resources—product comparisons, case studies, answers to specific questions—you can nurture these leads and guide them further down the funnel.
Some chat tools offer automation to assist in this tactic via a decision tree or workflow that can ask the prospect questions to further qualify them or even escalate them for the live sales agents.
Educate Lower-Intent Visitors
For visitors who are just starting to explore, it’s important to engage without being overwhelming or pushy. Lift AI can help you identify these low intent visitors so you can offer educational content—intro guides or blog posts—via chat.
This doubles as an excellent “deflection” strategy, ensuring your sales team are not wasting their time engaging with low intent prospects.
Example Result:
Formstack, a workplace productivity platform, integrated Lift AI with Drift to identify and message high intent visitors as soon as they showed strong likelihood to convert. This proactive engagement resulted in an 88% increase in pipeline as visitors got immediate personalized help at their peak interest moments. In fact, companies using Drift and Lift AI convert 9x more conversations into pipeline on average.
#3 Retarget High Intent Buyers After Web Visit
Even with the best on-page engagement strategies, not every high-intent visitor will convert during their interaction with your website.
That’s where retargeting comes into play. By focusing your retargeting efforts on those visitors who have already demonstrated strong buying intent, you can significantly increase the likelihood of converting these prospects into customers while making your ad spend work harder.
Lift AI’s real-time intent scores make this process more efficient and effective, ensuring that your retargeting campaigns are laser-focused on the visitors who matter most.
Tools like Google Display Network, Facebook, and LinkedIn are perfect platforms for retargeting high-intent visitors. When combined with Lift AI’s data, these platforms allow you to create highly targeted campaigns that reach the right audience with the right message.
Here’s how you can use Lift AI’s intent score to enhance your retargeting efforts:
Segment High-Intent Audiences
Lift AI enables you to segment your website visitors based on their intent scores, ensuring that your retargeting efforts are directed only at those who have shown a strong likelihood to convert. By integrating Lift AI with tools like Google Display Network, you can automatically create audiences of high-intent visitors and serve them tailored ads that reinforce their interest in your product or service. This focused approach helps you avoid wasting ad spend on low-intent visitors who are less likely to convert.
Personalize Retargeting Ads
With Lift AI’s insights, you can personalize your retargeting ads to match the specific needs and interests of your high-intent visitors. For example, you might serve ads that highlight a limited-time offer, showcase customer testimonials, or invite them back for a product demo. By delivering personalized content through platforms like Facebook and LinkedIn, you can keep your brand top of mind and encourage high-intent visitors to return and complete their purchase.
Optimize Retargeting Campaign Performance
Retargeting is most effective when it’s optimized for the highest chance of conversion. Lift AI’s intent scores allow you to continuously refine your retargeting campaigns, ensuring that you’re investing in the prospects most likely to deliver ROI. By using Lift AI’s data to adjust bidding strategies, ad placements, and messaging in real-time, you can improve your overall campaign performance and drive more conversions.
Example Result:
RealVNC targeted high intent website visitors in their remarketing efforts to double their leads from the same ad spend, reducing cost per lead by 67% and increasing click-through-rate by 33%.
#4 Prioritize Follow-up Within Minutes of a Website Visit
Lift AI’s intent scores can be seamlessly integrated with tools like Salesloft, 6Sense, and HubSpot to significantly enhance your targeting precision and sales follow-up effectiveness.
By combining Lift AI’s real-time behavioral data with account-based insights from these platforms, you can prioritize accounts that not only fit your ideal customer profile but are also actively showing strong buying intent right now.
With this powerful combination, your team can:
- Engage High-Value Accounts Within Minutes of Website Departure Prioritize follow-up on accounts that are not only a perfect fit for your business but are also demonstrating real-time intent to buy. This ensures your resources are focused on the best prospects within a time window that is more likely to convert.
- Enhance Outreach Effectiveness: Use Lift AI’s intent scores to personalize and tailor your outreach messaging based on the visitor’s behavior. Whether through email sequences, direct calls, or personalized marketing campaigns, your approach will be more relevant, increasing your chances of success.
- Boost Sales Efficiency: By focusing on high-intent accounts identified through a combination of Lift AI, ABM tools, and ID reveal, your sales team can work more efficiently, reducing time spent on low-probability leads and increasing overall conversion rates. This eventuates in better sales team buy-in, meeting or exceeding targets, and extracting more value from existing tools.
Example Result:
Chronus leveraged this strategy by combining Lift AI with 6sense to prioritize leads effectively, resulting in an impressive 11.6x increase in sales efficiency.
Unlock Your Tech Stack's Full Potential
Switching to a website behavioral view of buyer intent is more than just an upgrade; it’s a fundamental shift that empowers your marketing, sales, and tools to work smarter, not harder.
By understanding visitor behavioral intent in real time, you can unlock the hidden potential of anonymous website visitors - but also combine intelligence with your existing tools to deliver personalized experiences, engage high-value leads, remarket to likely buyers, and prioritize sales follow-up with any potential buyers missed from the previous tactics.
Ready to see how Lift AI can transform your approach to buyer intent? Request a Proof of Concept today and start converting more visitors into customers.
