For more than 20 years, Kaspersky Lab has transformed its deep threat intelligence and security expertise into next-generation security solutions and services that protect businesses, critical infrastructure, governments, and consumers around the globe. Kaspersky Lab’s award-winning technologies protect more than 400 million users. In the consumer unit, the online customer retention sales team is responsible for reducing churn, increasing customer lifetime value (LTV), and ensuring a positive online experience.
+23% Lift in average revenue per visitor (RPV)
+10% Lift in customer lifetime value (LTV)
The Solution? — Lift AI's Intelligent Live Chat
Kaspersky Lab continued its successful use of Lift AI's intelligent live chat solution because it:
- Identified buying intent of every website visitor based on their real time behavior
- Created different engagement experiences based on potential to convert
- Improved engagement and converted more visitors to customers and boosted repeat business.
- Helped customers more easily understand the value of a new products.
- Increased RPV & LTV by encouraging customers to buy top-tier, multi-year products.
- Offered reliable, scalable technology backed by proactive, helpful service and support.
