E-commerce and online business transactions are revolutionizing today's economic world, and changes are only increasing. With most customers turning to the internet for their purchasing needs, it has become crucial for businesses to have a strong online presence to stay competitive.
However, this also presents new challenges for sales teams in identifying potential buyers and converting them into customers.
To address this challenge, Lift AI offers an advanced sales acceleration platform that leverages machine learning technology to identify the buying intent of anonymous website visitors in real-time. This allows businesses to trigger conversion tactics, ultimately increasing conversion rates and sales.
In this article, we will explore the features and benefits of Lift AI's own sales acceleration platform, lead management tool, prospecting tools, and sales enablement software in detail.
Overview of Lift AI's Sales Acceleration Software
Lift AI's sales enablement software is a powerful tool designed to help businesses identify and engage potential customers on their website in real-time. Its main feature is the proprietary machine-learning model, which utilizes extensive sales engagement data to accurately predict the buying intent of anonymous website visitors.
The software works by tracking visitor behavior on your company's website and analyzing various key metrics like:
- time spent on landing pages
- navigation patterns
- content interactions
- clicks
- scroll on page percentage
- classification of content on page (e.g. product, pricing, blog)
- search term used to land on site
- page view count
- page view order (for context of journey)
- and many more…
It then uses this information to determine the level of interest or intent to purchase from each visitor.
Based on these insights, Lift AI's software can enable action to convert those visitors with high intent. For example, you can integrate with live sales chat and chatbot integration.
The live sales chat integration allows businesses to engage with potential customers in real-time, answering any questions they may have and guiding them towards closing deals and making a purchase.
It has been proven that live agents have a much higher chance of converting visitors in real-time than automated chatbots.
Meanwhile, the chatbot integration feature enables companies to set up automated conversations with lower intent visitors based on their specific interests and actions on the same page of the website.
This is just one example of many integrations, including pop-ups, CRM, SEP, MA, personalization tools, and more.
Benefits of Using Lift AI's Software
Lift AI's sales process acceleration technology platform offers a range of benefits that can greatly enhance your business's online sales process. These include:
Increased Conversions
- identifies the buying intent of website visitors in real-time
- enables businesses and sales reps to reach out to potential customers at the right time in the sales cycle with personalized offers and messages
- significantly increases the chances of converting visitors into paying customers
Enhanced Lead Qualification
- accurately identify and track leads of high value based on their behavior and interests on the website
- allow sales reps to focus their efforts on these qualified leads and prioritize them
- more efficient use of resources and higher conversion rates for more leads
Personalization at Scale
- allows segmentation of visitors into high, medium and low intent which enables tailored experiences for each segment
- enhances the overall customer experience by aligning your content with their intent level
- therefore, increases the chances of conversion
Real-time Insights
- provides real-time insights on the behavior and intent of website visitors in the form of a score (between 0-100, where higher is high intent)
- allows businesses to adapt their sales strategies accordingly and utilize sales reps to target visitors with relevant offers in real-time, before that visitor leaves the site
Integration with Existing Tools
- seamlessly integrates with existing tools and platforms used by businesses, such as sales CRM systems, marketing automation features, and sales acceleration tools
- makes it easy for businesses to incorporate Lift AI's technology into their existing sales process
- limits disruptions
How Lift AI Works: The Technology Behind the Tool
At the core of Lift AI's sales acceleration tool is its advanced machine learning technology. This cutting-edge technology uses algorithms to analyze user behavior and patterns on a website in real-time, allowing it to accurately identify buying intent among anonymous visitors.
Through the use of behavioral analytics, Lift AI tracks various actions and engagements of website visitors, such as page views, time spent on each page, mouse movements, clicks, and much more.
These data points are then analyzed by the machine learning algorithm to determine if a visitor is showing signs of potential interest or intent to purchase.
The machine learning model is pre-trained based on billions of data points and real sales data to inform what behaviors typically lead to conversion, and which do not. The model was then run through enough training to accurately predict the buyer intent of visitors every time.
One key advantage of this technology is that it works in real-time. This means that businesses can immediately trigger conversion tactics, such as live sales chat or chatbots, to engage with the visitor and guide them towards purchasing before they leave the site.
Moreover, Lift AI's machine learning technology continuously learns and adapts based on user behavior and customer data, ensuring that sales forecasting through its identification of the most promising prospects and buying intent remains precise and sales cycle forecasting is accurate.
This predictive analytics not only increases sales engagement and the chances of converting visitors into customers but also helps businesses gain valuable insights into their target audience's online behavior.
Improving Sales Conversions is Possible: Case Studies from Lift AI
Lift AI's sales acceleration technology has proven to be effective in increasing sales efficiency, boosting conversions, closing more deals, and helping to shorten sales cycles for businesses of all sizes in their client relationships.
One such success story is from Drift, a leading conversational marketing platform. According to their research, on average, Drift customers who use Lift AI to target high-intent visitors get 9x more conversations turned into a full sales funnel or sales pipeline when compared to traditional page-based playbooks. This highlights the significant impact that Lift AI can have on conversion rates and ultimately, revenue generation.
A global B2B software company also saw impressive results with Lift AI's sales acceleration platform. By leveraging machine learning to identify high buyer intent visitors, this company was able to uncover 51% of leads from the 41% of their website traffic that was previously completely anonymous.
Moreover, these high-intent visitors were given easy access to a custom playbook in Drift, resulting in a 5x increase in Sales Accepted Opportunities compared to traditional page-based playbooks. This effectively increased BDR efficiency by 5x and allowed the various sales and marketing reps to focus on visitors who were ready to buy rather than those who simply matched their target account profile.
In addition, this company also saw that anonymous visitors converted into leads at almost 1.5x the lead scoring rate of ID-matched visitors from their ABM lead scoring program. This allowed them to prioritize their sales goals and focus sales strategy on high intent leads, resulting in sales leaders in their sales teams forecasting a significant increase in sales conversions.
Getting Started with Lift AI
Integrating Lift AI's best sales acceleration software and technology into your existing sales processes is a straightforward process. Just sign up for a Lift AI Proof of Concept and create an account with your basic contact information. Once you have created an account, you can install the best sales acceleration software on your business phone systems and website using a code snippet provided by our own sales team and sales acceleration tech team.
The next step is to configure the settings according to your business needs, and administrative tasks such as setting up triggers for live chat or chatbot activation. Our user-friendly interface makes it easy for even non-technical users to customize and set up the software without any hassle.
With Lift AI, integrating advanced sales acceleration technology and sales intelligence into your existing sales cycles and processes to boost sales numbers, revenue goals, and sales cycle productivity has never been easier.
