If you’re using an Account Deanonymization tool to try and match website visitors to your ICP list as a way to find buyers and prioritize sales engagement, that’s good, we have been providing that to our customers for years. But, you’re still leaving revenue on the table—a lot of it.
Let’s get straight to the point: Account Deanonymization is now a commodity.
🔹 Over 40 tools now offer some version of account identification (via IP address lookup or similar).
🔹 They all do the same thing: match your web traffic to a database of known companies and tell you which accounts visited your site.
But there are two major problems with this:
🔹 On average, ID reveal only works for 30% of your website traffic, leaving 70% completely anonymous.
🔹And just because someone from your ICP account visits your site doesn’t mean they have intent to buy.
So 70% of your traffic is anonymous, leaving a massive blind spot. And 30% of your traffic might be ID revealed, but have no intent to buy, which ends up wasting your time and both sales and marketing resources.
So why are marketing and sales teams still obsessed with just identifying accounts instead of finding actual buyers?
Because for the past decade, that’s been the only option.
But thankfully, AI changes the game entirely.
Here’s Exactly Why You’re Losing Deals
The Old Playbook:
Most teams follow a simple formula:
1️⃣ Define your ICP
2️⃣ Use ID reveal to match site traffic to accounts
3️⃣ Run sales follow-ups on those accounts
The logic is simple: if an ICP-fit account visits your site, they must be interested.
But here’s the reality:
❌ Most ID-revealed visitors are NOT in an active buying cycle (only 5-10% of your ICP is in market in any given quarter)
❌ Many are just existing customers, competitors, or accidental visits
❌ It ignores the anonymous visitors who actually DO have buying intent
And that’s without getting into the superficial buyer intent data some of these tools provide.
Most ABM tools believe that a visitor going to your pricing page must have high intent.
However, our data shows that on average, 88% of sales ready visitors are NOT on the pricing page because they are viewing other pages of the website as part of their buying journey. And in a recent case study, 94% of visitors on the pricing page are not buyers either - meaning sales teams are wasting their time for every 19 out of 20 visitors engaged.
Don’t get me wrong. There is still value in doing Account Deanonymization.
Identifying your ICP list and seeing their in-market activity is still a helpful, directional tool for B2B business with an account based marketing strategy.
Knowing that someone from Coca Cola was on your website is better than not knowing at all.
But as I said, the majority of your opportunity is anonymous and should not be ignored.
So here’s how to fix it.
The New Playbook: Find Sales Ready Visitors in Real-Time, Both Known & Anonymous
What if, instead of relying on a match, you could detect the actual buyers on your website, in real-time, based entirely on their behavior—all before they leave your site?
That’s exactly why Lift AI exists.
🔹 Instead of focusing on WHO the visitor is, we analyze WHAT they are doing on your site
🔹 Our AI processes hundreds of micro-behaviors per visitor using pattern recognition
🔹 We then assign each visitor an intent score in real-time
🔹 If a visitor shows high buying intent, they get engaged instantly via chat or routed to sales for immediate action
🔹 Lift AI is pre-trained on billions of data points and hundreds of millions of purchases to know what buying behavior really looks like, and what visitors are sales ready.
No more chasing cold leads. No more missing the real buyers.
How to Execute on Lift AI’s Behavioral Buyer Intent Scores
Taking advantage of this technology is simple.
Lift AI is just a snippet of code that gets installed on your website.
In the background, it starts analyzing the micro behaviors of every visitor and scoring them between 0-100.
Those scores can then be integrated with your tech stack to optimize, engage, retarget, and prioritize sales ready visitors.
For example, Lift AI scores can be accessed as:
1️⃣ URL Parameters: Target intent scores through URL parameters, which append the current score for each visitor at the end of every page URL.
2️⃣ 1st Party Cookies: Target intent scores via Cookie Data (VS_Intent or VS_Conv_A), which is stored for every visitor where a Cookie is available.
3️⃣API integrations: Lift AI has out-of-the-box integrations available for many tools, with more coming soon
Examples: One Lift AI Segment Can Outperform An Entire ABM Strategy
Here’s what happens when real-time, behavioral buyer intent data replaces old-school ID reveal:
✅ Chronus generated 85% of website pipeline from the 73% of anonymous visitors —and a tiny segment of 0.05% of total visitors who were scored as high intent by Lift AI produced more pipeline than the entire 27% of ID-revealed traffic combined.
✅ Payscale captured 54% of website pipeline from 72% of their anonymous visitors—and a tiny segment of 1.73% of total visitors who were scored as high intent by Lift AI produced 27.6% of total website pipeline.
✅ Truckstop grew monthly ARR bookings from $64K to $261K in just 5 months by prioritizing Lift AI-scored high-intent visitors in Drift chat—delivering a 27x ROI.
✅ RealVNC increased sales efficiency by 216% when they used Lift AI’s intent signals to prioritize sales outreach over outdated lead-scoring methods.
And there are dozens of other case studies on our website telling a similar story.
But Why Not Both? Account Deanonymization + Lift AI Scoring = The Ultimate B2B Pipeline Strategy
The solution isn’t to throw out Account Deanonymization altogether—as I mentioned it’s still a critical tool.
The real solution is to combine Account Deanonymization with Lift AI’s behavioral intent data to filter out the noise and surface the hottest opportunities.
🔹 ICP fit + Lift AI intent together = more precise and actionable targeting
🔹 No wasted sales time on accounts with no buying intent
🔹 Captures the 70% of anonymous traffic that ID reveal completely ignores
🔹 Chronus did this to get 11.6x more conversions from their 6Sense implementation
So if you’re still relying on Account Deanonymization alone, your pipeline is stuck in 2015.
Welcome to 2025—where sales and marketing teams find and convert actual buyers, not just account names in a database.
💡 Want to see how Lift AI can do this for you? Most of our clients get genuine impact within the first 30-60 days of implementation, and Lift AI scores can be integrated with almost any tool.
Which is why we offer a free 30 day Proof of Concept for qualified accounts. Click here to get started.
