AI-driven B2B marketing tools are among the most dynamic and rapidly developing across industries all over the world right now.
The use of artificial intelligence in digital marketing, especially in the B2B sector, continues to evolve at exponential rates.
To stay ahead of the curve, marketers need the best AI marketing tools to put their marketing strategies into action and achieve maximum gains.
Some marketers are finding that AI is becoming a pivotal technology for them, allowing sudden access to tactics that can change the playing field.
However, AI marketing tools have long been used by companies to look more closely at customer data and drive business decisions.
For example, Customer relationship management systems (CRMs) and data mining technologies have been giving us intimate insights into every customer experience and brand interaction for over a decade already, with elements of AI being used over the last few years.
The development of AI-powered B2B marketing tools has since grown more aggressively with recommendation and personalization capabilities churned out by machine learning algorithms.
Today, AI marketing tools allow businesses to predict and consequently influence purchase decisions based on more intensive data analytics and optimization at various customer and audience touch points.
Hundreds of these tools have been featured in lists and discussed exhaustively in a good number of articles online. Here, we focus on the AI-powered B2B marketing tools that can identify red-hot high-intent buyers that businesses can serve optimized content, consequently allowing them to drive conversions and nurture long-term business relationships.
Why Is AI Becoming Crucial in B2B Marketing Tools?
Customer segmentation and target marketing initiatives gained ground with the early applications of AI. Today, it has gone beyond just identifying markets based on their behavior. It spans predictive capabilities, engagement techniques, conversion strategies, and sales performance optimization, among others.
As the business landscape becomes more complex, traditional marketing tools become limited AND limiting.
To nurture a steady revenue stream from continuously engaged and satisfied customers, B2B marketing tools must be backed by powerful AI capabilities.
To put it simply, AI allows marketers to capture the hearts and minds of their target market right when they connect with the business.
Machine learning technologies and algorithms deliver more personalized connections and experiences as opposed to generic public advertisements and marketing publicity. Businesses can connect with their customers right when they’re primed to receive messages and are ready to make a positive purchase decision. AI allows businesses to efficiently identify and attract those who are likely to buy and then capture and engage them so that they can be directed into the sales funnel for conversion.
What Unique Benefits Do AI-Driven Tools Offer for a Marketing Team?
Marketing teams that make use of AI tools can enjoy the following strategic advantages:
· Personalized customer communication and experiences
· More accurate predictive analysis of customer behavior
· Precise target marketing and well-defined customer segmentation
· Immersive and exceptional customer engagement
· Optimized sales and marketing efforts
AI is more than just automation. It doesn’t only act automatically in response to a trigger. AI mimics human analysis and behavior while automation runs repetitive tasks based on rules and patterns.
Auto-responders and away messages are examples of automation. Auto-forwarding inbound call traffic and managing customer hotline queues are likewise automated processes.
AI combines various technologies to enable machines to analyze data and make decisions on what actions to take. While automation simply acts on instruction, AI learns and evolves based on the data it collects.
Both of these technologies add value to B2B marketers who want to boost their arsenal of B2B marketing tools.
How Is AI Transforming Traditional B2B Marketing Strategies?
AI is reliant on a huge quantity of data. Machines also need to be taught to think like the human brain. Compared to automation, AI has to grapple with more ifs and buts much like humans think beyond just black and white. AI learns from experience and then determines the most appropriate situational responses. Big names in technology go as far as declaring that AI is actually a system that’s more powerful than any other.
Companies that take advantage of both marketing automation and AI technologies have been found to exhibit better performance and greater revenue growth. While this success can’t be solely attributed to these data-driven technologies, they’re instrumental in increasing productivity, boosting efficiencies, and directing energies and resources toward more strategic processes and initiatives. Both AI and marketing automation work together in a complementary manner, building on capabilities and expanding growth in an unparalleled manner.
For companies to fully take advantage of the benefits of AI and marketing automation, they should be able to understand how these two complement each other. Then, they should be able to identify the processes that can be optimized with these two technologies for optimal delivery of business outcomes.
Which AI-Powered B2B Marketing Tools Should You Consider in 2024?
As the one and only AI in the website buyer behavior segment, Lift AI tops our list of the AI-powered B2B marketing tools you should consider in 2024. But we’ll go more in-depth into its features in a separate section to fully discuss how it can add value to your marketing initiatives.
For now, we’ll explore five of the best other tools you ought to consider investing in.
Beacons AI
Fusing tech and passion, this email marketing tool allows creators to craft pitch emails that are compelling and impactful. It provides a way to personalize pitch content and streamline the task without affecting quality.
The tool features a tone and pitch customization feature to tailor-fit the content according to the creator’s specifics. The result is a professional and personalized pitch that effectively carries the message more powerfully.
Should the creator see the need to, the generated content can be polished further with the use of the editing feature. What’s unique about this AI-powered B2B marketing tool is its Brand Database, which allows the creator to reach out to any brand they’re interested in partnering with.
Jasper
Jasper is a more advanced AI-powered B2B marketing tool for content creation. This is perhaps the reason why it carries a higher price tag. It starts at a monthly rate of $49 for a Creator account (at the time of writing).
This tool has the capability to churn out more substantial online content such as website landing pages, articles, and emails. It makes use of the OpenAI-generated GPT3 model in generating content using human voice and tone. Users can also generate content from built-in templates.
This is especially helpful for e-commerce store owners and sellers in online shops like Amazon who need to be able to generate product descriptions and feature highlights quickly and conveniently without the need for tedious keyword research and manual content creation.
ClickUp
For marketing and sales teams that are heavy on collaboration and project management, ClickUp is a good AI-powered B2B marketing tool for marketing automation and workflow. It has a suite of task management apps that provide user convenience. This results in faster response time, better team coordination, and more timely service delivery.
Among the functionalities of this AI tool include calendars and task lists. It allows users to customize workflows and identify repetitive tasks for which triggers can be set up to prompt automatic responses depending on pre-determined conditions. Ultimately, the streamlined process should translate to better customer satisfaction.
Integrify
Tracking marketing campaigns can be done through AI tools like Integrify. This workflow and marketing automation software has a customizable drag-and-drop workflow designer to help marketers visualize their workflows in a simple presentation.
There are reporting as well as analytics functionalities to track and enhance performance. This tool is available in on-premise formats and cloud-based solutions. The pricing for this tool is scalable depending on the number of users and the scope of functionalities you need.
Trellis
This AI tool is on the higher end of the price spectrum with fees based on annual revenues. This tool automates marketing processes for bid optimization, ROI prediction for promotion campaigns, inventory consideration in pricing, and contextual ad decision analysis among others.
This host of functionalities helps maintain a competitive edge in terms of both sales and advertising without sacrificing profitability and cost management. Cross-campaign data is used to periodically tweak and optimize advertising campaigns and on-page advertising. AI is likewise used in pricing analysis and ROI prediction in this tool’s Promotions Module.
Even before spending a dollar on any campaign, the tool can already analyze historical data and provide information on the anticipated ROI, thereby allowing marketers to make more informed campaign decisions.
What Are the Top AI-Enhanced CRM Tools for B2B Marketing?
With AI, customer relationships can be crafted on a more personalized level. Customer intelligence collected in real time gives a more accurate reading of the visitor’s or customer’s state of mind and their predisposition to receive messages positively. It sets the stage for enhanced user experience and increases the chances of making a sale. It forges more meaningful connections that compel the customers to remain engaged.
These are some of the tools that make use of AI to personalize customer relationships:
Brand24
This AI-powered B2B marketing tool monitors and tracks social media content and conversations about the brand, its product line, and its competitors. It features a Sentiment Scoring capability to measure the brand’s social media reputation in real time. This tool also has a Discussion Volume Chart that shows what the company’s target audience is talking about so the company can flag and provide timely responses to both positive and negative feedback accordingly. This company goes beyond social media posts to monitor conversations about the brand from over 25 million other online sources as well.
Drift
The chat box is one of the most common channels through which customers connect with a brand. Drift was already known in the AI space for years based on its use of AI-powered chatbots to enhance customer engagement. With the recent launch of Drift Engage, Powered by Lift AI, this tool is equipped with the capability to identify website visitors, assess their intent, and understand their needs before engaging them in chat.
With this kind of customer intelligence, they can craft personalized conversation scripts to personalize the chat experience. This results in more human-like conversations that are relevant to the potential customers and close sales. Higher conversion rates have been observed to come from these more personal chat conversations and customer engagements versus chatbots.
ManyChat
ManyChat is another AI chatbot tool that is user-friendly and affordable. It is designed for real-time customer chat response as well as for delivering sales and marketing messages. While it is predominantly used on Facebook Messenger, this tool can also deliver the same functionalities for Instagram Direct. Among its best features are its marketing database for lead generation, its customization interface, and its multi-channel use.
Which AI-Driven SEO and Analytics Tools Maximize Marketing Efficiency?
There’s a wealth of precious knowledge and customer insight that can be gained from using AI tools in search engine optimization and Google Analytics. AI tools can cull valuable data on consumer and market searches for use in optimizing product and service websites for improved search rankings. Apart from looking at the company’s own data, SEO and analytics tools can be used to collect competitor data as well. Take a look at these AI tools for SEO and analytics:
Surfer SEO
This AI-powered B2B marketing tool can help optimize web content such as blog posts and articles, advertising copy, and other similar written content. This is a more advanced SEO tool that allows users to do an audit of existing written content vis-à-vis competition. Among its other features and functionalities include a free outline generator, keyword research tool, and content editor. Surfer SEO makes use of more than 500 ranking metrics in analyzing online content.
Frase.io
This AI tool boasts faster and better content optimization. Running this tool will allow you to generate SEO-optimized content from information culled from top sites with content making use of the same keyword. The best features offered by this tool help creators with idea recommendations, technical SEO, and data visualization. Frase.io also has a scoring feature to rate your work and give you an idea of how your content will rank as compared to your competitors’ sites.
How Can AI-Driven Content Marketing Tools Transform Your Strategy?
AI technology improves content creation with the use of machine learning algorithms and natural language processing. AI-powered B2B marketing tools translate customer data to create high-quality fresh content, analyze and improve existing content, and optimize attention grabbers and search handles, among others. Aside from Beacons AI and Jasper mentioned previously, some of the tools you should have in your marketing stack include Flick, Rapidely, and DeepBrain AI.
Flick
Flick, an AI-powered social media idea generator and caption-writing tool can provide you with effective attention-grabbing content. Aside from brainstorming for content ideas, this tool is also handy for managing web or blog content and enhancing visibility through the use of features such as post scheduling, hashtag auto-suggestion, and hashtag search and manager.
Rapidely
Another highly advanced social media content creator AI tool is Rapidely. Powered by GPT-4 technology, it automates content creation and calendar generation. Among its key features are multi-account management, workflow collaboration, Carousel Maker, and Captivating Content. With Rapidely, you can rapidly create engaging on-brand carousels and standout AI-generated captions for social media publishing.
DeepBrain AI
For video content creators, DeepBrain AI is one of the best-rated options around. Paid plans start at $30 a month for text-to-video functionality, custom avatar production, PPT-to-video conversion, and one-click subtitle generation. With this AI-powered B2B marketing tool, you can produce high-quality videos without the logistical requirements of traditional video production.
Lift AI: How Does Real-Time Buyer Intent Revolutionize B2B Marketing?
Lift AI is a proprietary machine-learning model that provides the best solution for businesses seeking to optimize their sales and marketing efforts and campaigns.
This AI-powered B2B marketing tool is designed to efficiently identify buying intent in real time for every single website visitor, assigning a score to each visitor with over 85% accuracy.
With scores in hand, marketers can trigger any tactics that capture the website visitor and engage them (such as through conversational marketing). Actual results from Lift AI’s out-of-the-box approach indicate an increase in chat conversions by as much as ten-fold in a span of 90 days, and that’s using just one engagement tactic.
Over the past three decades, the team behind Lift AI has been instrumental in generating multi-million dollars of incremental revenue for more than just a handful of global brands like Bell, HSBC, Microsoft, Symantec, and Xerox. With insights, experience, and data collected over that period, Lift AI the machine learning tool was created to understand what a typical buyer looks like on any website.
What Is the Technology Behind Lift AI?
Lift AI is powered by machine learning technology. It was built on billions of data points including millions of closed sales data. At the core of this intuitive platform is a proprietary algorithm that dynamically assigns buyer intent scores to visitors in real-time.
Unlike traditional lead scoring that has limited scope, Lift AI has the capability to analyze micro-behaviors with over 85% accuracy as each visitor navigates through your website. That means it works with completely anonymous visitors, with no ID reveal or other data required.
What truly sets Lift AI apart is its ability to infer intent based on hundreds or thousands of signals. It was pre-trained to do this based on millions of “profiled visitors”, where each of those visitors had their own unique behavioral data leading (or not leading) to purchase. By training the machine learning model on this data, Lift AI has developed an uncanny ability to spot buyers based on patterns of data that no other tool can.
Businesses Benefiting from Lift AI
Healthcare IT company PointClickCare is among the businesses with a Lift AI success story. Within a month of deployment, it increased its chat-generated leads by 168%. Its chat conversion rate of 2.1% was also double that of previous experience with traditional website forms. This move to chat-based channels was an offshoot of the company’s rationalization strategies in response to COVID-19’s impact on its customers. With the Lift AI-enhanced Drift program, they were able to improve their conversions by
- Differentiating prospects from existing customers,
- Redesigning chatbots that are better aligned with the needs of their chat visitors, and
- Directing high-potential visitors to more dynamic live chat conversations.
PointClickCare built live agent playbooks to optimize their chat sales conversion capabilities, because they knew that live agents convert visitors to sales better than any automation or chatbot can. Aside from the increase in conversions, sales personnel productivity is likewise a benefit that they were able to enjoy as a result of this tool.
Another company that benefitted from Lift AI is Fluke Health Solutions. Before integrating Lift AI, Fluke Health Solutions utilized Intercom to engage with customers. However, the sales and marketing team encountered challenges with too many conversations focusing on service and support rather than quality leads. Their previous approach, relying on general site-wide greetings and page-based rules, resulted in low coverage and missed opportunities.
Upon implementing Lift AI, Fluke Health Solutions transformed its targeting strategy to be based on buyer intent. Lift AI's machine learning algorithm provided a buyer intent score for each visitor, allowing for targeted engagement strategies across the entire site.
Lift AI and Fluke Health Solutions collaborated to develop custom playbooks tailored to different buyer intent levels. These playbooks included specific messaging and routing strategies, leading to a significant increase in average revenue per Intercom conversation by 246% and a remarkable 345% increase in revenue per site visitor.
Future Trends in AI for B2B Marketing Tools
AI is definitely here to stay and AI-powered B2B marketing tools will continue to advance in the coming years. There is no doubt that future advancements in AI are bound to be more extensive and expansive. Some industry experts are even bravely predicting that AI can completely replace humans in several areas of business operations.
Marketing and technology researchers and innovators predict the growth of generative AI trends in the coming years. A recent study has shown that a little over half of a thousand marketers surveyed are already using AI and about a quarter of the same sample intends to use the technology soon. That leaves only a scant quarter of the sample who have yet to express interest in making use of the technology. In the same study, 7 out of 10 respondents also revealed that they anticipate that AI will remove a chunk of mundane tasks from their job responsibilities and allow them to devote more attention to strategic work.
The value of AI in marketing cannot be denied. Marketing teams will be able to rationalize the use of time, budget, and resources and deliver more value and ROI to their internal and external stakeholders. Marketing teams will be put under increased pressure to demonstrate marketing value and ROI to executive stakeholders. Down the line, productivity and profitability gains will pave the way for more innovations and opportunities for growth. In a year or two, more than 80% of companies will already have AI tools in place and drive growth.
Get Started Now, While The Iron is Hot
Businesses and organizations would benefit from adapting quickly and using AI-powered B2B marketing tools to augment their marketing automation software. Consumer data is king and being able to make sense of such data will bring marketers closer to the hearts and minds of their customers.
These days, it is no longer enough that you are in your customers’ top-of-mind or that you are in their consciousness. AI tools like Lift AI ensures that you are capturing demand while it’s on your website, before that demand moves on to your competitors.
The best way for your business to elevate your B2B marketing strategy and boost your chances for success is to power up with Lift AI-enhanced platforms and tools. Want to see for yourself? Start your very own free 30 day Proof of Concept.
