Do yourself a favor right now: Check if your ABM or buyer intent tool uses website visits or page views to gauge intent.
If it does, you’re leaving significant revenue on the table—and wasting time and resources in the process.
Most tools on the market, from HubSpot to 6sense, lean on this logic: Pricing page? High intent. Product page? Medium intent. About page? Low intent. Most even count a simple website visit as a signal (let alone a specific page).
But here’s the harsh truth: That’s a flawed oversimplification. It misses 88% of your real buyers scattered across your site and mislabels countless others as “hot” when they’re not.
The Data Exposes the Flaw
A Lift AI study across billions of website visitors, millions of interactions, and hundreds of millions of conversions revealed a game-changing reality:
- 88% of high-intent buyers never visit the pricing page.
- Up to 94% of pricing page visitors aren’t buyers at all.
That means if you’re basing sales efforts or marketing spend on page views, 19 out of 20 actions are wasted on bad leads—while your real buyers, who can be lurking on blog posts, homepages, or even FAQs, slip through the cracks.
Lift AI is different—it’s built from the ground up to detect true buyer intent through nuanced visitor behaviors, not pages, delivering pinpoint accuracy for every visitor, anonymous or known.
Better yet, it can be integrated with your existing buyer intent tools to fill the gap and amplify their effectiveness, from 6sense to Salesloft (we are already Partners with many of them), turning good strategies into revenue-driving machines.
The Page-Based Intent Trap
Take a look at the industry standard:
- HubSpot “Breeze” tracks page views for intent.
- ZoomInfo “WebSights” triggers on page visits.
- Qualified looks at “high intent pages” like the pricing page.
- 6sense blends page views into its account-based intent orchestration.
- RollWorks, Demandbase, Bombora, and more—all tethered to “hot page views” or engagement metrics like dwell time and scroll depth.
It’s clear that even the most sophisticated tools, which excel at mapping account-level intent over time using off-site signals, often fold in these broken page-based cues.
Why? Human bias. We celebrate getting someone to the pricing page as a “win” and assume it signals intent because buyers sometimes end up there. But correlation isn’t causation—competitors, researchers, bots, and casual browsers flood those pages, while serious buyers often don’t. Intent isn’t tied to pages; it’s locked in behavior.
How Lift AI Redefines Buyer Intent With a Technological Leap
Instead of guessing intent from page visits, Lift AI uses a machine learning model pre-trained on billions of behavioral data points and hundreds of millions of transactions to score every visitor in real time. Here’s what sets it apart:
- Real-Time Behavioral Precision: Lift AI analyzes hundreds of micro-behaviors—click patterns, timing data, content classification, navigation selection, and hundreds more—to predict intent with uncanny accuracy.
- Bias-Free Insight: No human assumptions about “key pages” and no human input on what score each signal should receive. It’s pure, data-driven detection of who’s ready to buy, right now.
- Anonymous Visitor Mastery: Unlike tools that need an IP or account ID, Lift AI spots high-intent buyers even among the 70%+ of anonymous traffic—unlocking a goldmine others miss.
This isn’t just different—it’s transformative.
Imagine spending your marketing budget to drive traffic to your website, only to ignore or overlook the anonymous buyers who are already there, often on the brink of conversion.
If you already have a large number of visitors on your website, it doesn’t make any sense to pour more resources into attracting more visitors while you’re letting high-intent prospects slip away unnoticed—and it’s happening to all of us.
So the smartest move for your marketing or sales budget is to invest it in your website before anything else, while buyers are already in your store.
Lift AI makes this possible by identifying those high-intent visitors in real time, enabling you to convert them with targeted chats, pop-ups, personalized content, remarketing, or sales follow-ups.
Focusing on anything else before maximizing these opportunities isn’t just inefficient—it’s a missed revenue goldmine.
The bottom line is that if you’re not doing everything in your power to convert the buyers already on your site, it’s like committing marketing malpractice.
But that doesn’t mean ripping out your tech stack. Lift AI doesn’t replace your existing tools; it makes them exponentially better.
Amplifying Your Tech Stack (Even Your ABM & Buyer Intent Tools)
Lift AI isn’t a competitor to tools like 6sense—it’s their perfect partner.
For example, while 6sense maps account-level intent over time with predictive analytics and off-site signals, Lift AI zooms in on the individuals within those accounts (or beyond them) showing immediate intent based on their behavior on your site. Together, they create a buyer intent bullseye: 6sense identifies which accounts are in-market; Lift AI pinpoints which visitors are ready to act right now.
But Lift AI’s magic doesn’t stop there—it enhances every layer of your stack:
- 6sense + Lift AI: Combine 6sense’s buying-stage insights with Lift AI’s real-time scores to engage the right people at the perfect moment, boosting conversions. Payscale saw a 19x lift in conversion rates in its highest performing segment by merging these two while Chronus got 11.6x more sales efficiency.
- Chat Tools (e.g., Drift): Prioritize high-intent visitors for live chats, slashing wasted reps’ time. Boomi did this to double their SDR conversion rates and pipeline, while Loopio got 733% more meetings booked by abandoning their page-based approach.
- CRMs (e.g., Hubspot): Inject intent scores into contact records, triggering smarter workflows. RealVNC increased their sales efficiency by over 2x doing this.
- Ad Platforms (e.g., Google Ads): Retarget only high-intent visitors, cutting ad waste. RealVNC narrowed their remarketing efforts to high-intent visitors to double their leads from the same spend, reducing cost per lead by 67%.
It’s Time to Target People, Not Pages
Page-based intent is out—costing you efficiency, pipeline, and revenue. Instead, Lift AI uses AI-driven, real-time scoring that works across your entire site, for every visitor, anonymous or known. It’s not just a better way to find buyers—it’s the key to unlocking the full potential of your website and every tool you already use.
Ready to see the difference? Check out our case studies or request a free 30-day Proof of Concept (for qualified accounts) here. Stop chasing pages. Start converting people.
