If you knew you had potential customers walking into your store, but a salesperson never engaged them before they left, how fast would you fix that problem?

Because that’s exactly what’s happening on your website right now. And it’s crazy.

Marketing teams are spending millions to generate demand for their websites, yet they’re missing the sales-ready buyers already on their site. 

Why? Because most of the website visitors can’t be ID revealed (also known as “account deanonymization”). 

They are completely anonymous. 

Meanwhile, sales teams are spending valuable time on outreach and investing in AI to speed up their efforts, but they’re spending time on the wrong prospects while missing the sales-ready buyers already on their site. 

When you look at it that way, you’d be crazy to keep spending elsewhere rather than converting the buyers on your website. 

ABOUT THE AUTHOR 

• Don Simpson is the Founder and CEO of Lift AI, the behavioral buyer intent technology for anonymous website visitors. Before founding Lift AI, Don ran MarketLinc, where he helped enterprise brands convert website visitors into customers through commission-based live sales chat. With over 15 years of real-world sales data, and hundreds of millions of purchases, his team built Lift AI—training a proprietary model to detect high-intent buyers in real-time to help his own team. Today, Don is a recognized leader in AI-driven buyer intent, helping companies maximize pipeline efficiency and unlock hidden revenue from their website traffic.

Let me break it down:

• Companies spend 95% of their marketing budgets generating demand (advertising, SEO, content, events, outbound, ABM) but only 5% on conversion optimization.
• Meanwhile, on average 9.8% of website visitors have high buyer intent but most companies only see and interact with a tiny fraction of them.
• That’s because even with account deanonymization and ID reveal tools, 70% of website visitors remain anonymous, and most sales teams have no idea how to isolate and convert the buying segment of them.
• And most buyer intent tools on the market rely on overly simplistic and basic signals (pricing page visits, form fills) that miss 88% of actual high-intent visitors.

So everyone is spending money to create demand and chase poor quality leads instead of converting and closing the demand they already have.

And if you have a website with tens of thousands or hundreds of thousands of visitors, there’s a no-brainer solution to this problem. Here’s how you can fix it within 30 days.

You’re Spending on the Wrong Parts of the Funnel

Here’s how the average B2B marketing and sales strategy looks:

1. Marketing: Identifies an ideal customer profile (ICP) list → generates content, ads, and campaigns to bring ICPs to the site → captures some (often low quality) leads via forms and site-wide pop-ups or chat.
2. Sales: Uses CRMs and SEPs to prioritize outreach → account lists are too big to prioritize effectively → uses basic signals like “account was on website” or “account visited pricing page” to try and prioritize → wastes time on non-buying leads → uses AI to speed up outreach to the same non-buying leads.

The result of this strategy is:

• Marketing wastes budget and loses attribution because they generate traffic but can’t prove conversions to pipeline and revenue.
• Sales wastes valuable time chasing leads with no real intent, miss quotas, and get frustrated.
• The website—the company’s #1 sales asset—is under utilized and sometimes ignored as a conversion tool.

If you have a large volume of website traffic you should flip the equation. 

How to Find the Buyers on Your Website NOW

Instead of operating your funnel with an “Account-In” motion, you should flip it and start with a “Buyer-Out” motion.

That means you START with the buyers you already have, even if they are completely anonymous, then layer in additional data later.

Companies using Lift AI convert website buyers 9x more efficiently on average than those using traditional sales playbooks.

✅ Truckstop sold 55K in new ARR in the first month using Lift AI, and climbed to $286k in new ARR in month 5 delivering a 27x ROI, all from anonymous visitors buyers.

✅ Chronus uncovered 85% of its website pipeline from anonymous visitors—the same visitors ABM tools couldn’t identify (and then they combined Lift AI individual intent scores from known Accounts with their 6sense buying stages and increased sales efficiency by 11.6X!)

✅ Boomi doubled SDR efficiency from 3.6% to 8.7% pipeline conversion while generating 58% of its website pipeline from anonymous visitors. 

✅ Payscale captured 54% of website pipeline from anonymous visitors using Lift AI, and then combined with 6sense buyer segments for the known ones to increase the conversion rate of the highest converting segment by 19X. 

How?

Instead of targeting visitors based on simple intent signals (pricing page, form fills, ID reveal tools), Lift AI detects buyer intent based on real-time micro behaviors of each visitor - even if they’re anonymous.

• It’s NOT based on a list of deanonymized accounts. Lift AI finds buyers without needing to know who the visitors are.
• It’s NOT relying on just page visits. It analyzes hundreds of micro-behaviors and machine learning to predict which patterns of behavior typically lead to sales.
• It’s NOT just a one-trick-pony. It integrates into your entire tech stack and workflows to engage and convert anonymous AND known visitors in the moment, or within minutes of them leaving your website.

Your website is no longer just a traffic funnel—it becomes the always-on sales machine it was supposed to be.

Stop Wasting Sales Resources on the Wrong People

Think about your sales team.

They’re not just busy—they’re busy with the wrong people.

Instead of chasing low-intent visitors, doing cold outreach to accounts with a strong ICP fit but no desire to buy, or responding to inquiries from people who will never buy, your reps could be:

✅ Instantly engaging high-intent visitors via live chat (Lift AI works with Drift, Intercom, HubSpot Chat, Qualified and more).

✅ Prioritizing outreach to visitors who just left the site with high-intent signals (Lift AI scores syncs with Hubspot, Salesloft, Marketo, and more).

✅ Routing only the highest-intent buyers to sales reps, while automated tools like chatbots handle lower-intent visitors (Lift AI helps teams balance automation vs. human outreach).

✅ Increasing sales efficiency 11.6x like Chronus or 19x like Payscale, simply by integrating Lift AI’s scores with an ABM tool like 6Sense.

If you had 1,000 visitors on your site today, wouldn’t you want your sales team focusing only on the top 98 that are sales-ready?

That’s what Lift AI does.

Why This Works (And What Happens If You Don’t Do It)

If you DON’T implement buyer-intent scoring on your website:

🚨 You will keep spending money generating leads that don’t convert.
🚨 You will keep wasting time on the wrong prospects.
🚨 You will keep missing the 9.8% of visitors who are sales-ready.
🚨 Your sales team will continue to struggle, trying to convert leads that weren’t interested in the first place.

If you DO implement Lift AI:

✅ You’ll unlock hidden revenue sitting under your nose in your existing traffic.
✅ Your conversion rates will increase across every integrated tool.
✅ Your sales team will be anywhere from 2x to 19x more efficient by focusing only on high-intent buyers.
✅ You will get full visibility into the visitor intent and segmentation on your website
✅ You’ll typically see results in the first 30 days.

Your #1 Opportunity Isn’t More Traffic. It’s Conversions. Here’s How to Get Started 

If you’re still wondering whether this actually works, let’s look at what Lift AI clients are saying:

“Our monthly SLA with Lift AI promised a 13% conversion rate uplift and $28,600 pipeline from anonymous visitors on our website...
Our actual results show a 57% conversion uplift and almost $350,000 of pipeline.”
— Matthew Phillips, Marketing Technology & Operations Manager, Payscale

That’s over 12x the pipeline they expected—from visitors they previously had no way of engaging.

Lift AI isn’t for companies with low website traffic (e.g. a small company or early stage startup), but if you already have an established brand, your biggest problem isn’t traffic - it’s conversion rates. And the old school way of thinking about conversion rates (changing button color, using a site-wide pop-up) is not effective. 

But getting started with Lift AI to solve this problem is simple:

• Request your free Lift AI Proof of Concept (for qualified accounts only)
• Install the Lift AI code on your website (5 minutes)
• Start scoring the behavioral buyer intent of visitors immediately
• Integrate with your tools using our API, URL parameters, or cookies

Are you ready to stop burning budget and start converting anonymous (and known) visitors into revenue? Try Lift AI today and see it work for yourself.