Integration Lift AI & Meta delivers:

• Ability to create Audiences based on Website Buyer Intent for Meta Ads

Integration Steps:

1. (If Not Done) Create your Lift AI Account & Add Code to your site 
2. Lift AI will enable a custom event on your website
3. Create a custom Audience in your Meta account using the custom event as explained below

1. Lift AI will Automatically Enable Sending a Custom Event 

Lift AI will enable sending a custom event with a custom parameter as shown in the script below, on every page of the website.

2. Create Custom Audience(s)

Confirm the event 

From the event reports, click the event to confirm it is legitimate from the website.

‍

After you are done, go to the Meta Home Page and click on “Audience > Create Custom Audience”

If you have to make an account selection at the top of your screen, it would then look as shown below.

Choose “Website”  in the next screen.

‍

In the dialog box, select event name “LiftAIScore” 

Click Refine by, and select URL/Parameter. 

‍

Within the drop-down menu select Custom Data  and enter the value “vs_intent” 

For the High Intent audience, input the value as “HighIntent”.

Click Create Audience.

Likewise,  repeat the steps to create “Low Intent and Mid Intent” audience for “LowIntent” and “MidIntent”.